1803/454 St Kilda Rd MELBOURNE Victoria 3004 Australia
m 0419 503 198 +61 0419 503 198 info@VineFinders.com.au
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Wine Regions
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The Wine Map of Australia
by Max Allen
This map charts the diverse combinations of climate, country and culture that make each wine unique, with wine region boundaries clearly marked.

We've seriously been looking for a map like this since we started our Road to Vino adventure! Absolutely awesome. The Qwoff Boys

Large format - available folded, laminated or rolled from australianwinemaps.com

Visualise your business…

. Locate . Select
. Track . Route
. Validate . Plan
. Create . Analyse

…improve your bottom line!


TASMANIA - WINE & GASTRONOMY MAP with Breweries & Distilleries, is a gastronomer's delight: evocative descriptions of Tasmania's wine regions by Hobart wine & food writer Graeme Phillips; precise plotting of 250 vineyards on topographic background; climatic, touring & cellar door info; vintage charts & history. Double-sided. Over 1m x 700mm. A steal at $14.95. Info & orders from vWMaps at australianwinemaps.com

Brilliant cartography by vWMaps, regional intelligence by wine writer Max Allen, and precise plotting of 900 vineyards by VineFinders, provides a fascinating exploration of Victorian wine. Topographic, climatic & cellar door info make it a must for all wine buffs. A steal at $14.95 - find retail outlets, more info and/or Order online...


Milestones in our development

12 August 2010
VineFinders' iPhone App puts Grape Varieties at your fingertips!

Ever embarrassed by an endless wine list, by too many grape varieties or styles? And how to pronounce them?

“Grapes 101” is an iPhone App with 166 unique grape varieties used in Australian wine. What are the differences between Chardonnay, Pinot Gris or Pinot Grigio? Where do they come from?

Discover the different tastes of Sangiovese (SAHN-joe-VAY-zay) and Sagrantino (SAH-grahn-TEE-noh), and know how to say them! We may be over the ABC “Anything But Chardonnay” phenomenon but, as Australia is also “A Big Country” threatened by climate change, there has been an explosion of new varieties.

“Grapes 101” lists varieties from Aleatico-Zweigeltrebe under their 190 most commonly used names in Australia, and cross-indexes each by country of origin. Discover the 11 varieties that are uniquely Australian.

Is it red or white? Each variety is cross-indexed if it makes one or more of sparkling, dry white, red, rose, dessert wine, fortified and/or cask wine!

Learn how many vineyards have each variety planted – Shiraz tops the list with an incredible 2,580 – and iconic regional examples are provided for each variety. This draws on the VineFinders database of 5,400 vineyards, wineries and cellar doors – researched over 8 years of travelling and tasting in 85 Australian wine regions.

Author Dick Friend writes amusing descriptions of members of the great family of wines – how they develop, mature, taste and indeed breed! – tantalising and teasing while educating his readers.

“Grapes 101” is an easy-to-navigate guide to the wine world which, when downloaded from the App Store to your phone, is knowledge at your fingertips.

Software development and production was undertaken by XVT Solutions.

For further information:
See the Grape Varieties page or contact Dick Friend - m 0419 503 198

19 July 2010
What is "cool climate"; what is not cool?

Under a heading "Friendly opinion" wine industry analyst Tony Keys (The Key Report - 5 August 2010) published material we earlier submitted regarding the debate on who represents "cool climate", and what is "cool climate" in Australian viticulture. We argue the competing demands of the National Cool Climate Wine Show (held in Bathurst, NSW), the International Cool Climate Wine Show (held on the Mornington Peninsula) and the International Cool Climate Wine Symposium (to be held in Tasmania in 2012) are a recipe for consumer confusion. Having mapped 5,400 vineyard locations throughout Australia, we read of many absurd attempts to attach the label to vineyards in almost all regions across the country. 

Leadership is needed at a national level, and is lacking. We criticised an otherwise excellent report of the Australian Wine & Brandy Corporation (AWBC) in which they stated "the cooler climate areas are all regions except the three warm inland areas (Riverland, Riverina and Murray Darling-Swan Hill)". I was subsequently advised by the AWBC that they were "not official definitions but merely terms of convenience to assist with or simplify the reporting of over 60 GI regions" and that it was "by no means a reflection of our marketing programs". 

We re-iterate the need for establishing consistency and clarity for consumers and industry, whether for statistical reporting or marketing, and to build an industry that must have clear diversity to meet different demands of pricing and quality in various markets domestically and internationally. As before, we call on the Australian Wine Research Institute (AWRI) or the AWBC to lead the way, and offer our assistance with mapping the country's vineyards, regions, and climates. 

Tony Keys wrote that "Dick may be disappointed that big chunks have been chopped out" but my full report can be read on our Regions page.

July 2010
Victorian Emergency Services Mapbooks to protect wine industry assets

There are five volumes of telephone-book-sized mapbooks used by emergency services in Victoria. Data provided by VineFinders will ensure vineyard, cellar door and winery assets are better found, recognized and protected when emergency services are needed. The first to include such data is the Central book published this month. The North-West Book will follow in October.

16 March 2010
Wine Industry Tasmania (WIT) undertakes marketing drive

Wine Industry Tasmania has accessed VineFinders databases to obtain 54 fields of information on 301 Tasmanian locations from A Wing-and-a-Prayer Vineyard to Zenith Vineyard.

1 March 2010
204 Adelaide Hills wineries mapped by VineFinders

VineFinders has recently visited the Adelaide Hills to update its database of locations in the Adelaide Hills which have one or more of the attributes of a vineyard, cellar door, winery, negociant operation, brewery, cidery or distillery. Now we have:
- 230 locations in our database, each which may be a vineyard and/or have a cellar door, and/or a production winery etc
of which...
- 204 locations are mapped, with GPS equipment recording latitude and longitude at road entrances (accurate to 4m), 
of which...
- 24 have cellar doors open daily
- 23 are open on specified days
- 17 are open by appointment, and
- 140 are not open to the public.

Detailed on-ground research by VineFinders in every wine region continually reveals an industry much larger than the industry itself recognises.

1 December 2009
Search & display enhancements following major revision of website by Map Data Sciences

Feedback from users led to our search entry portal and results table undergoing the first major re-engineering. Highlights include:
a. ADDITION OF TEXT DESCRIPTIONS can now be displayed in the Results table for each business location – in fact 1,047 such descriptions were immediately displayed. A lot more research and writing is to be done, for the 5,232 vineyards, cellar doors, wineries, breweries, distilleries and negociants. Nearly 200 more descriptions (what we call "blurbs") have been written for locations we are yet to add to the web display, because we've been unable to locate & validate them accurately!
b. SCREEN REAL ESTATE was maximised, requiring less scrolling.
c. RESULTS TABLES for searched locations became more obvious - many web visitors thought we only provided maps, not even realising there was a table of information on each location below the map.
d. ROUTE PLANNING became more intuitive, with Find Directions/Show Route triggering a message displayed in red "Your turn-by-turn directions appear below the map"
e. BROWSER FUNCTIONALITY was broadened so that, for example, Mac users using Safari can also click on the R symbol (R = regions) to trigger display of all businesses within the region and the message "Search results appear under the map".
Future enhancements will be undertaken based on your user experiences and feedback!

November 2009
VINEFINDERS contracted by Forestry Tasmania to minimize potential for smoke taint in wines

Hazard reduction burns and high-intensity regeneration burns have the potential to significantly taint finished wines from vineyards with smoke exposure at critical times for flavour development. Using the VineFinders database of 305 Tasmanian vineyards producing crops in 2009, Forestry Tasmania created a vineyard layer in their geographic information system (GIS) so that the location of vineyards will be taken into account in fire program planning. Congratulations to Forestry Tamania for this initiative, which follows the similar Victorian job Vinefinders did in February 2008 (see below).

October 2009
VINEFINDERS IN THE NEWS in recent months – excerpts…

24 October: AGE & SMH "Traveller" section
"...take a look at vinefinders.com.au. It has information about 5000 wineries, cellar doors, breweries and distilleries across Australia. The site's creator, Dick Friend, doesn't claim he has listed every winery or cellar door but he must go close. It took Friend seven years and more than 350,000 kilometres to map out the wineries with a GPS and to get the site to where it is now. And yes, he still loves wine...
Searches can be done by business type – cellar door or winery – and by wine variety, region, state and postcode. You can also search for wineries that provide food and accommodation. The site can even find negociants (sellers who buy other vineyards' grapes or wine and resell them under their own label)...

25 September: Vinefinders - the story of one Man & his GPS
- from Tourism Vic's October "Pieces of Victoria" e-Bulletin: 
"When it comes to wineries, Victoria has an abundance of riches, and now a new online location service has been launched to make it easier to find them.. Read more

17 September: Meadowbank Estate - Spring 2009 Newsletter
"Want to tell your friends where to meet for lunch... "turn left–travel 200m–take the second left–proceed to next right–you have now arrived at Meadowbank Estate". An amazing service provides directions to Meadowbank Estate (or any of 5,000 other vineyards, cellar doors, breweries and distilleries across the country). The VineFinders website delivers mapping of whole wine regions or individual locations, and enables searching for cellar doors only, breweries only, vineyards with food or accommodation, or searching for specific grape varieties!

An initiative of ex-Hobartian Dick Friend, it is the culmination of 7-years research recording the GPS-co-ordinates of all those locations across some 84 identified wine regions – a gargantuan feat but, as Dick said, someone just had to do the arduous research! So have a look at the site, and your friends can use it to join you at Meadowbank Estate when you next book a table or function!" - www.meadowbankwines.com.au:

1 September: Winewriter Graeme Phillips in "The Mercury"
"Enter any town in the country, and up will pop the names and locations of the nearest 20 vineyards, with their grape varieties and cellar door opening hours, and turn-by-turn directions to the road entrances.

26 August:  “Much more sophisticated and focused than dear old Google”
Michele Round – www.pinotshop.com - writes: "www.vinefinders.com.au has already made it into our Favourites list. Much more sophisticated and focused than dear old Google, the VineFinders website will track down the tiniest planting of vines to the great acreages under cultivation Australia-wide."

18 August: Huon Hooke says "Maps make sense of everything, including wine regions"
When reviewing the new “TASMANIA Wine and Gastonomy Map” (SMH 18/9/09) Huon Hooke writes: “Maps make sense of everything, including wine regions. An excellent new wine map has just been released for Tasmania… It highlights 225 wineries, vineyards, cellar door, winery restaurants, vineyard accommodation…” VineFinders is proud to have collaborated in this production, including pinpointing the locations.

August 2009
Launch of "TASMANIA - WINE & GASTRONOMY MAP with Breweries & Distilleries"

Evocative writing on the evolution of the Tasmanian wine since 1823 by Tassie's leading food & wine writer Graeme Phillips, matched by the cartographic brilliance of Martin von Wyss (vWMaps) with topography, climate and varietal information, results in an edible map of the island. VineFinders provided the precise locations of the 225 major vineyards, cellar doors, fruit wineries, cideries, breweries and distilleries – and the map reveals where Tassie’s gourmet food is sourced as well. This comprehensive touring guide is also essential reference material, an education and/or a handsome wall map. Read more or purchase online from www.australianwinemaps.com

July 2009

Along with blogger Phil Jennings - www.winepunters.com - Dick Friend was interviewed by the ABC's Tim Cox regarding the impact & benefits of VineFinders for the Tasmanian wine industry. The 15-minute story is entitled "Two men with a passion for wine - 23/07/2009". Hear it http://blogs.abc.net.au/tasmania/2009/07/a-passion-for-wine.html

July 2009
NSW's Southern Highlands Wine Region embraces VineFinders

"Everyone is familiar with the Hunter and most people automatically head up there when they want a wine tourism experience. But here we are, almost two hours closer to Sydney... so the easier we can make it for people to find us, the better" - so said Southern Highlands Vignerons Association president Philip Martin, of Pulpit Rock Estate, in an enthusiastic endorsement of the VineFinders mapping engine in a comprehensive article on p3 of the Southern Highland News (22/7/09)

June 2009
Soft Launch for VineFinders live searchable dB & route planner

MapData Sciences provides dynamic mapping of Australia’s vineyards, cellar doors, wineries, distilleries and breweries – interrogating VineFinders' massive databases and delivering results by category, region, variety, township, or postcode. Pan and zoom to your planned destination, select a vineyard and, by clicking on the car icon, get turn-by-turn directions! The mapping engine is a powerful demonstration of the business and consumer services of the pre-eminent Australian provider of web-enabled spatial solutions - visit www.mapds.com.au

May 2009
Spatial Vision to include wineries & breweries on 28 Outdoor Recreation Maps

A series of 1:100,000 maps covering regional Victoria (& parts of southern NSW) will be enhanced with data from VineFinders. Spatial Vision will begin launching these maps late in 2009, for the benefit of the tourism and recreational marketplace. Spatial Vision is a leading provider of geospatial solutions, services and products, including the all-important map books for the Victorian Government Emergency Services. For availability, visit www.spatialvision.com.au

November 2008
VineFinders dB used to expedite fruit sale

Availability of Limestone Coast fruit from the 2009 vintage of Kreglinger's Norfolk Rise Vineyard at Mount Benson, has been emailed to vignerons in selected SA wine regions. Appropriately, Norfolk Rise is our Featured Vineyard (see details at right) for November. Jealously protecting vignerons from spam and yet providing an information service is a delicate balance. We do not sell our contact data for mass mail-outs of junk mail or junk email, but do provide tailored messages of commercial interest and relevance to vignerons – and the email bounces from the constant address/ISP changes mean this is a sensible way of validating our records. Keeping them in shape is like painting the Sydney Harbour Bridge...

September-October 2008
Major journey updating VineFinders data

A massive road trip to "ground-truth" data through some inland NSW wine regions – Pericoota, Gundagai, Riverina, Hilltops, Cowra, Bathurst, Orange, Mudgee & New England – and Queensland's Granite Belt, preceded a couple of days' rest for VineFinders' Dick Friend on the Gold Coast Hinterland, before preceding to update our records for the Sunshine Coast Hinterland, North Burnett, South Burnett, Somerset Valleys & Scenic Rim, before returning to NSW to travel down the coast through the Northern Rivers, Hastings River & Central Coast to re-orient at Greenwich on Sydney's North Shore. Then on through the Southern Highlands,and the Shoalhaven & South Coast, re-entering Victoria through the eastern end of the extensive Gippsland Zone, and back to Melbourne armed with a mountain of data to refresh records from earlier trips!

August 2008
Pyrenees prepare new map with VineFinders data

From our database of over 70 vineyards in the Pyrenees wine region, we've provided the precise locations of a selection of them for publication in a new brochure promoting wine tourism in the region. In association with cartographers vWMaps, we're poised to rapidly map all regions with your choice of road, township, topographic or other features along with vineyards, cellar doors, wineries, breweries and distilleries from our database.

July 2008
Get to Know Victoria’s Wine Regions - RACV Club presentation, 22 July

VineFinders’ Dick Friend discussed his travels through Victoria to produce the “The Wine Map of Victoria by Max Allen” and, on screen, displayed Victoria’s 6 official wine zones with precise maps, matching his audience’s personalities to zonal wine characteristics. In the “green” corner were the cool, reserved Western Victorian Rieslings, adjoining the “hot, productive” North-West Zone, the all-rounders in the “red” Shiraz zone of Central Victorian, the mature “orange” Muscats of NE Vic, the urbane “yellow” Chardonnays of Port Phillip, and the maritime “blues” of Gippsland. But with the limitations of the six official Zones, each of the 20 official Wine Regions and two Sub-Regions were “visited” before each participant enjoyed some wine and took home a copy of “The Wine Map of Victoria by Max Allen” to ensure they could enjoy the VineFinders maxim: “Less time wasted, More wine tasted!”

June 2008
Motoring clubs tourism body adds 432 winery POIs from VineFinders

AAA Tourism is the national tourism data body for the RAC clubs & NRMA, providing the state clubs with their listings for accommodation, activities, parks, and points-of-interest (POIs). To rapidly upgrade their listings of wineries, they contracted VineFinders to provide and/or verify the physical addresses of selected vineyards, cellar doors, wine showcases, fruit wine producers and distilleries in all states, and to provide the precise latitudes and longitudes for each POI. The information will become available to motoring club members through their publications, and online in route-planning applications.

February 2008
Smoke taint in winegrapes: VineFinders completes a contract for the VWIA and DSE

Victoria's Department of Sustainability & Environment (DSE) are to be congratulated for taking positive steps to ensure hazard reduction burning does not cause the devastasting flavour problems in wines from vineyards exposed to smoke. 20,000 tonnes of grapes in the King & Alpine Valleys were lost last year, in a problem first noticed in 2003. The Australian Wine Research Institute (AWRI) can test batches of fruit, as well as finished wine, for some of the unwanted flavonoids, but with thousands of them, it's difficult science.

VineFinders has provided data on 1700 Victorian vineyards with address and contact information, and grape varieties planted, and in collaboration with cartographic specialist vWMaps has produced regional mapping files. These have been licensed to the Victorian Wine Industry Association (VWIA) who will work with DSE to minimise the risk of smoke taint by timing the hazard reduction burns according to regional varietal and seasonal parameters.

January 2008
Phylloxera outbreak in Victoria's Macedon Ranges MUST be controlled

Plans by the Macedon Ranges Vignerons Association (MRVA) to establish a Phylloxera Exclusion Zone (PEZ) went awry with the discovery of the vine louse in a Rochford vineyard at Romsey in early January. VineFinders had been collaborating with the MRVA through 2007 to identify and map every vineyard in the official GI region, and had located over 150 unique vineyards down to hobby size. The region is precisely mapped on The Wine Map of Victoria, but in lay terms extends from around Mt Gisborne (some 40 kms NW on the Calder Freeway from Melbourne) westward to the Daylesford & Spa Country regions, northward towards the Bendigo and Heathcote wine regions, and is somewhat eastward of the Hume Highway.

The DPI attempts to control transfer of plant & soil material to restrict spread of the insect, declaring a 5km perimeter around the affected vineyard. Is it enough? VineFinders re-doubled our efforts to complete a vineyard register. The DPI is confident it can contain the outbreak. There's a lot at stake and, while Macedon doesn't contain the bigger corporate players, it does have quality producers such as Virgin Hills, Hanging Rock, Granite Hills and Bindi...

November 2007
What are they talking about?

Find of the week - Judith Elen, Food Detective, Weekend Australian, 29-30 Sept
A brilliant solution - Jane Faulkner, Epicure, The Age, 25 Sept

The most comprehensive overview of wine regions, vineyards and cellar doors ever produced in Australia. Amazingly detailed, it’s in full colour, is double sided and has a listing of 800-plus cellar door, wineries and vineyards keyed into the map, descriptions of Victoria’s diverse regions and sub-regions and break-out maps showing the state’s topography, climate and most widely-planted grape varieties - Graeme Phillips, The Mercury, 9 Sept

Placing them all placing them on a single road map is a daunting task.
The Wine Map of Victoria by Max Allen has done it
- Huon Hooke, SMH, 11 Sept

Using Victoria's varied terrain as the background, the map gives insight into the regional differences of the vineyards. The locations of all the wine sites were collected over five years by a team which used advanced mapping equipment at the sites.
- Tourism Victoria, October Bulletin

The Wine Map of Victoria may be purchased online at


or at retail outlets throughout Victoria and in major centres in other states. Click on the marker nearest your location, then zoom in to the highest resolution using the slider at top left to get your street view of the nearest outlet.

October 2007
www.AustralianWineRegions.com bought by VineFinders

This website provides Google Maps of 40 Australian wine regions showing the locations of 700 cellar doors, which can be printed off for your winery tour. Vignerons or interested parties can add entries to promote their vineyards regions. The site was built by web enthusiast Matt Hayward, but was consuming too much wine appreciation time. VineFinders plan to populate the site with the 4,500 vineyards on their dB. Watch it develop at www.AustralianWineRegions.com

September 2007
The Wine Map of Victoria by Max Allen” is now available, showing the precise locations of 880 Victorian vineyards, cellar doors and wineries, as provided by VineFindersTM

Award-winning wine writer Max Allen provides regional intelligence in this fascinating exploration of the location, concentration & character of Victorian vineyards throughout the Vic wine regions from the Muray Darling (Mildura) in the NW to the Gippsland Zone in the SE, and from Henty in the SW to Rutherglen in the NE. It also shows those unfortunate wine producers who don't fit in to any of the wine regions! Topographic and road overlays enhanced by climatic info & wine varietal concentrations make this essential reference material for all wine buffs. Max Allen has selected the best wine producers from the 1700 Victorian vineyard locations in the VineFinders database. A steal at $14.95, you can order the map online from www.australianwinemaps.com

August 2007
VineFinders provides a licence to the Victorian Wine Industry Association (VWIA) to use its Victorian vineyard data for communication within the industry

Listings of some 1600 vineyards, cellar doors and wineries and a further 100 Victorian regional wine showcases and industry organizations, have been provided along with physical addresses and electronic addresses, contact information, their Wine Zone, Region & Sub-region, Opening Hours, Grape Varieties, Affiliations and Latitude & Longitude.

February 2006
MapDataSciences provides interactive route maps and turn-by-turn driving directions to vineyards in a partnership with VineFinders

The trial site enables users to get maps scaled to contain their nominated Australian township and the nearest five vineyards entered in the Sydney-based MapDS server, using Tasmanian data supplied by VineFinders to populate the information fields. The trial may be viewed at http://clientsvr.mapds.com.au/vinefinder/search.aspx

March 2005
Tasmanian Dept of Primary Industry contracts VineFinders to provide details of Tasmanian vineyards

VineFinders was able to expand the size of the known industry by 50%, due to diligently researching the extent of vineyard plantings in the Apple Isle. As part of data-gathering for the ABS, as well as for understanding the size of the industry and communicating with it, the state government found it most cost-effective to contract VineFinders for the task.
[Annual updates have been provided each year since]

Harvest edition 2005
Australian Wine Selector magazine chooses VineFinders founder David Hurburgh as its inaugural “Wine Industry Innovator of the Year”

Australian Wine Selector magazine (circulation: 100,000+; readership 320,000) chose David as one of ten of the Australian wine industry’s ‘shining lights’ in their Harvest edition, the first of 2005, for innovations in adopting new technologies to increase wine tourism.

July 2004
Geometry P/L produces a “heat map” of Tasmanian vineyards from VineFinders data

VineFinders created its first map of vineyard locations with the assistance of Geometry, the company that produced GNAF - the Geographic National Address File. GNAF addresses are numbered according to the distance in kilometers from the start of a road, assisting electronic mapping and replacing the confusing and inconsistent RMB (road-side mail box), RSD (road-side delivery) numbers and the need for local knowledge of property names.

May 2004
VineFinders addresses the First International Wine Tourism Conference (Margaret River, WA) on vineyard geolocation

“Are We There Yet? How to Navigate the Wine Trail” is the penultimate chapter of the conference book eventually published as “Global Wine Tourism; Research, Management & Marketing” (editors: Carlsen & Charters, 2006). Details…

November 2002
Magellan signs a Data Cooperation Agreement with VineFinders

Magellan – Perth-based producer of Satellite Navigation Devices and a series of regional travel maps – were licensed to use VineFinders intellectual property to produce CD or SD cards containing vineyard locations on a state-by-state basis, to be called MapSend Wineries of Australia.

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